It’s the job you and your friends hate the most. Moving is exhausting work that interrupts your day to day life. You never notice how much you owned until you have to pack it all, lift it, move it, unload it, and unpack it again at a new place.
As stressful as moving to a different home can be, relocating your business is even worse, and 100 times more stressful. With it comes the possibility for interruptions and the unwanted loss of consumers.
In 2003 when we were relocating to a different office, I acquired the help of a moving company called Top Notch Movers. I was afraid of losing some of the supporters of the organization from the move. I wanted to let everyone know we were relocation. There were too many people to call all of them on by one, emailing everyone wouldn’t guarantee me that everyone knew. That’s when one of the movers from Top Notch gave me an idea. To use a newsletter and a video.
I used the newsletter and the video to let all of the supporters of Reagan Youth know that the organization was on the move to a new location. I let them know where I was going to be moving to, also and when we would be prepared to get back to business again. Once the new location was up and running, we did another follow-up newsletter to notify all our supporters. It turns out that clear communication was very helpful in minimizing any disturbances.
But how can you guarantee that your existing consumers move with you and how can you go about appealing new customers to your new location? Here are six quick tips I put together from when we moved to a new location:
1. Communicate Before the Move After the Move
Used the newsletter and the video to let all of your customers know about the move. They will enjoy the video and feel more connected.